Jumat, 30 November 2012

[L242.Ebook] PDF Ebook The Mathematics of Life, by Ian Stewart

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The Mathematics of Life, by Ian Stewart

Biologists have long dismissed mathematics as being unable to meaningfully contribute to our understanding of living beings. Within the past ten years, however, mathematicians have proven that they hold the key to unlocking the mysteries of our world--and ourselves.

In The Mathematics of Life, Ian Stewart provides a fascinating overview of the vital but little-recognized role mathematics has played in pulling back the curtain on the hidden complexities of the natural world--and how its contribution will be even more vital in the years ahead. In his characteristically clear and entertaining fashion, Stewart explains how mathematicians and biologists have come to work together on some of the most difficult scientific problems that the human race has ever tackled, including the nature and origin of life itself.

  • Sales Rank: #994940 in Books
  • Published on: 2011-06-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.19" w x 6.13" l, 1.30 pounds
  • Binding: Hardcover
  • 368 pages

Review

Kirkus
“An ingenious overview of biology with emphasis on mathematical ideas – stimulating.”

New Scientist
“Stewart flexes his mathematical muscles when he explores concepts like symmetrical viruses and puzzle-solving slime moulds. As always, he explains complicated mathematical ideas brilliantly.”

The Guardian
“A timely account of why biologists and mathematicians are hooking up at last…Stewart is Britain's most brilliant and prolific populariser of mathematics…Mathematics of Life is dense with information, written with Stewart's characteristic lightness of touch and will please the dedicated maths reader…. [T]he book is a testament to the versatility of maths and how it is shaping our understanding of the world.”

Discover
“It is difficult to find many biologists who enjoy math, or vice versa, but British number cruncher Ian Stewart successfully crosses over. Here he argues that solving some of the biggest scientific mysteries, including life’s origins and prevalence in the universe, hinges on a union of these fields. He skillfully recasts the history of biology within a mathematical context…then applies his left-brained perspective to the hot new field of astrobiology. Bio majors: Try the book, then bite the bullet and enroll in Math 101.”

Booklist “Though a complete understanding of how mathematics pries secrets out of nature requires long and rigorous study, Stewart conveys to general readers the fundamental axioms with lucidly accessible writing, supplemented with helpful charts and illustrations…. A rewarding adventure for the armchair scientist.” Keith Devlin, Wall Street Journal
“The Mathematics of Life is at its best in discussing the role that the discipline has played in our understanding of viruses…. Mr. Stewart’s discussion of the intersection of viruses and geometry, and other topics, is absorbing.” Boston Globe
“Stewart revels in intellectual wanderlust, taking us from explanations of why Fibonnaci’s sequence shows up so often in nature to rather in-depth treatments of evolutionary theory to number-crunching the possibilities of life on other planets…. Stewart is great at communicating wonder, but it’s often his skepticism that makes The Mathematics of Life such an enjoyable read – you get the sense that as a man who fully grasps numbers, he doesn’t take kindly to how frequently they are abused in mainstream treatments of science.”  Science News
“In this engaging overview, a mathematician describes how the field of biomathematics is answering key questions about the natural world and the origins of life.”

Choice “The hallmark traits of clarity and though-provoking content are as evident in The Mathematics of Life as in the author’s other writings, but the added bonus of the interrelationship with biology makes this book all the more noteworthy…. Interested readers who are not mathematics devotees will still find the book highly informative and readable, given that the work avoids formulas while illustrating math’s emerging role in the field of biology…. Highly recommended.”

About the Author
Ian Stewart is Emeritus Professor of Mathematics and an active researcher at Warwick University in England. His writing has appeared in New Scientist, Discover, Scientific American, and many newspapers in the United Kingdom and United States. He lives in Warwick, England.

Most helpful customer reviews

90 of 94 people found the following review helpful.
New Math and New Applications
By Rob Hardy
There is a famous joke, an oldie, about the farmer who hired mathematicians to help him increase his milk yield. He got their report back, and read its initial sentence: "Consider a spherical cow..." Ian Stewart quotes the joke in _The Mathematics of Life_ (Basic Books) because it illustrates how mathematicians in their ivory towers can be far removed from the world of practical and messy living stuff. Mathematics was great for chemistry, and engineering, and physics, but if you studied biology, you could get by without being adept in math. Stewart, an emeritus professor of mathematics who has written many popular books about his field of expertise, says that not only has the divide between the two fields begun to shrink, but also that the driving force for the mathematics of the next century will be biology. His book is an agreeable introduction to this new arena for mathematics, and explains, without too many scary equations or too many spherical cows, the recent biological applications of topology, knot theory, game theory, multi-dimensional geometries, and more. Of course, biologists have always used mathematics to tally up population sizes or average heights, but that is arithmetic, and as important as arithmetic is, mathematics is more than numbers - it applies to shapes, processes, structures, and patterns, the very sorts of stuff that make up biology. Stewart is a clear writer, and there is plenty of biology he has explained here, along with examples, none too deep or daunting, of how the math promotes understanding of living stuff.

Stewart begins with a wonderful example of this sort of the importance of context with an examination of the Fibonacci sequence found in plants. The sequence is easily derived; start with a 1 and then another 1; every succeeding number is just the sum of the two immediately preceding numbers, as in 1, 1, 2, 3, 5, 8, 13, 21, 34, 55... Since we have a notion that "genes do everything," there isn't any reason that genes could not code for marigolds that had something other than 13 petals, or asters something other than 21 petals, or pineapples or pine cones with spirals that come in something other than 5 or 8 or 13. Those numbers, and the others in the series, show up repeatedly nonetheless. The answer is that the genes don't code for such patterns at all; they code for growth at the tip of a stem, and the buds of growth there push themselves around in arrangements that reflect an angular version of phi, the Golden Ratio, a ratio reflected in successive numbers of the Fibonacci sequence. Botanists knew in the 1850s that these numbers showed up all over in the plant world, but doing the counting and showing the numbers was all that could be done at the time; the mathematics of the growing stem tip could only be seen once its processes had been microscopically observed. Then, too, different mathematical models showed that if the packing numbers were slightly different, if the angles were a little more or less than phi, then the buds (or spirals or seeds) don't pack nearly so close together.

The chapters, always clear and crammed with biology as well as mathematics, take in biological problems ranging from the tiny (knot theory as applied to strands of DNA) to calculations of the possibilities of life elsewhere in the cosmos. Game theory is used to help explain how lizards compete for mates and also the possible mechanics of one species splitting into two new ones. Stewart mentions the input of game designers for the mathematical program Foldit, in which players hunt for the right way to fold a given protein, something that our cells do every microsecond but which is fiendishly difficult for computers to model. The construction of viruses is best understood by looking at them in the fourth or higher dimension, and Stewart does a fine job of explaining to us stuck in the third what those higher dimensions mean. The "reaction-diffusion" equations invented by the computer pioneer Alan Turing tell us lots about animal stripes and spots. Animal gaits can be easily modeled and reflect a simple neuronal circuit called a central pattern generator (this is an area of Stewart's own research). There's an old puzzle, which it seems to me is far from ever being solved: just why is it that math so beautifully models and promotes understanding of so many aspects of our world? The examples here immeasurably deepen the question.

58 of 68 people found the following review helpful.
This book hurts
By S. Matthews
Prof. Ian Stewart FRS is clever and well-regarded. For a long time, his book on Galois theory was on my to-read list. This book was a major disappointment. It started off, in prospect, as a possible five stars, but it rapidly slid down to two.

What are the problems? Too many to list, but here are some.

First, there is actually precious little mathematics here, esp. in the first hundred pages or so. Then the text is littered with statements that were almost literally painful to read. At one point, he observes that the number of bits required to encode the human genome is approximately the same as the capacity of a CD - thus 'we are roughly as complex as Seargent Peppers Lonely Hearts Club Band'. This is a _completely_ content free remark, for reasons that I am sure Prof. Stewart is aware of, when he is making any effort at all. He implies that we didn't 'really' know that a reef-knot cannot be untied, until topologists managed to prove it in this century. This is a serious confusion of models and reality. It is more accurate to say that we have known, _with absolute certainty_ that you cannot untie a reef-knot with fixed ends, we juat haven't bothered to shoe-horn that knowledge into the language of algebraic topology. Presumably we didn't know until this century either (because mathematics tells us that you can) that you could take a sphere the size of a football apart, and put it together as a sphere the size of the sun? This chapter ends up in a discussion of protein structure that I expected to build to some interesting mathematical theory for solving the protein folding problem (more a statistial physics problem than a mathematics problem, per se, I would have thought), but that ends up by saying nothing more than that there is surely some metric under which there is a continuously descending path in the potential space for a protein, because otherwise it wouldn't reliably fold (you don't say) but we don't know what that metric looks like - in the meantime some people have made the problem into a video game, and it turns out that there are people who are good at solving the problem. Cool! (I don't really think so, more sunday supplement cute, actually. What has that got to do with mathematics, or science, really?

He has a discussion of the structure of viruses that tells us (and not a lot of people know this) that some viruses have a structure that is found in 3d cross-sections of 4d lattices - I expected him at this point to provide a causal explanation of why this might be so, but the chapter just stops at this point.

There are various remarks about data analytics (e.g. clustering, classification tree construction) that avoid all concrete detail and look to be just plain misleading about computational complexity.

I could go on(really? you ask), but this review is already too long.

In 1968, J. Maynard Smith published a perfect little classic of a book, 'Mathematical Ideas in Biology' (CUP, 130pp in my copy). It is long out of print, but surely easy to track down. Stewart isn't in competition.

17 of 19 people found the following review helpful.
The seeds of a sunflower show consistent mathematical patterns that scientists have been striving to understand
By Didaskalex
*****
"Though a complete understanding of how mathematics pries secrets out of nature requires long and rigorous study, Stewart conveys to general readers the fundamental axioms with lucidly accessible writing, supplemented with helpful charts and illustrations.... A rewarding adventure for the armchair scientist." -- Booklist

The versatility of mathematical approach has proven ideal, as a vital tool, to find an intuitive solution just about every problem. Mathematics quantitatively describe everything from the shape of viruses to the structure and function of DNA, and helps to explain the evolutionary games that led to the diversity of life on Earth. Mathematics is one of the fastest propellers for advancing science, and is considered "one of the greatest creations of mankind."
Ian Stewart, Britain's most prolific popularizer of mathematics could be introducing us to a revolutionary approach to an array of bioscience subjects that may have been traditionally considered descriptive, qualitative, and dull. Through a fascinating account on the historical exploration of biology, he portrays mathematics as the 'essential tension' promising new revolutionary perspective that will advance our understanding of the mysteries of life. Such mathematical approach determine all, from the shape of a flower to symmetrical viruses. Stewart leads us to believe that nature is a lot more interesting than most people ever imagined, telling us how biology is fun, and that Japanese researchers claimed an Ig Nobel Prize for demonstrating that slime molds can solve puzzles!

Stewart, like MIT Thomas Kuhn, perceives the advances of life science as leaps caused by revolutions in approach, and proposes its five tension points were the invention of the microscope, the systematic classification of the living creatures, evolution, detection of genes, and discovery of the DNA structure. But he strongly believes that truly fundamental changes to the way we thought about biology will be advanced by looking through the lens of Mathematics. The recent celebration of the human genome project's tenth anniversary, disappointingly ended. Scientists and the press are both blamed for creating false hopes for genomic research in human health. As the DNA era is running out of heat, biology is in desperate need of a fresh mathematical approach. While the work of biological scientists is basic to the future leap forward of biological and medical sciences, any breakthrough that has been expected, could not possibly deliver the awaited personalized drugs, and mass cure miracles, without the help of mathematical tools.

After reading "The Mathematics of Life," you can look at the world through a mathematical lens and see the beauty and meaning that is revealed. Julie Rehmeyer, a math columnist for Science News, summarizes Stewart findings, "A surprising number of plants have spiral patterns in which each leaf, seed, or other structure follows the next at a particular angle called the golden angle. The golden angle is closely related to the celebrated golden ratio, which the ancient Greeks and others believed to have divine and mystical properties. Leonardo da Vinci believed that the human form displays the golden ratio. Scientists were puzzled over this pattern of plant growth for hundreds of years. Even though these numbers were introduced in 1202, Fibonacci numbers and the Fibonacci sequence are prime examples of "how mathematics is connected to seemingly unrelated things."

Why would plants 'prefer' the golden angle to any other?
How can plants possibly 'know' anything about Fibonacci numbers?
I was eager to know about the golden angle, and find out how math could give a hint, just to offer the reader an advance appetizer. Initially, researchers thought these patterns might provide an evolutionary advantage by somehow promoting plants' survival. The golden angle is about 137.5ยบ. Two radii of a circle C form the golden angle, if they divide the circle into two areas A and B, so that A/B = B/C. But recently, they have come to believe that the answer lies in the biochemistry of plants as they develop new leaves, flowers, or other structures. Scientists have not entirely solved the mystery, but a basic understanding of the process seems to be emerging. And the answers are sending botanists back to their electron microscopes to re-examine plants they thought they had already understood.

"The seeds of a sunflower, the spines of a cactus, and the bracts of a pine cone, all grow in whirling spiral patterns. Remarkable for their complexity and beauty, they also show consistent mathematical patterns that scientists have been striving to understand." -- Julie Rehmeyer

The Golden Ratio and Fibonacci Numbers

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Selasa, 27 November 2012

[N721.Ebook] Download Ebook American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, by Colin Woodard

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American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, by Colin Woodard

American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, by Colin Woodard



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American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, by Colin Woodard

The author of American Nations examines the history of and solutions to the key American question: how best to reconcile individual liberty with the maintenance of a free society

The struggle between individual rights and the good of the community as a whole has been the basis of nearly every major disagreement in our history, from the debates at the Constitutional Convention and in the run up to the Civil War to the fights surrounding the agendas of the Federalists, the Progressives, the New Dealers, the civil rights movement, and the Tea Party. In American Character, Colin Woodard traces these two key strands in American politics through the four centuries of the nation’s existence, from the first colonies through the Gilded Age, Great Depression and the present day, and he explores how different regions of the country have successfully or disastrously accommodated them. The independent streak found its most pernicious form in the antebellum South but was balanced in the Gilded Age by communitarian reform efforts; the New Deal was an example of a successful coalition between communitarian-minded Eastern elites and Southerners.

Woodard argues that maintaining a liberal democracy, a society where mass human freedom is possible, requires finding a balance between protecting  individual liberty and nurturing a free society. Going to either libertarian or collectivist extremes results in tyranny. But where does the “sweet spot” lie in the United States, a federation of disparate regional cultures that have always strongly disagreed on these issues? Woodard leads readers on a riveting and revealing journey through four centuries of struggle, experimentation, successes and failures to provide an answer. His historically informed and pragmatic suggestions on how to achieve this balance and break the nation’s  political deadlock will be of interest to anyone who cares about the current American predicament—political, ideological, and sociological.

  • Sales Rank: #70052 in Books
  • Published on: 2016-03-15
  • Released on: 2016-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.06" w x 6.25" l, 1.25 pounds
  • Binding: Hardcover
  • 320 pages

Review

“Woodard, an award-winning journalist for the Portland Press-Herald in Maine, is a terrific writer, and his range is impressive. His musings about the impact of Ayn Rand on American conservatism or a day spent in the terrifying blackness of Nicolae Ceausescu's crumbling Romanian dictatorship are elegant set pieces.”
—David Oshinsky, Washington Post

“An illuminating national portrait at a particularly divisive time.”
—Downeast

“Woodard’s treatise is a must-read for anyone grappling with how we arrived at the present moment . . . Although the prose is effortlessly accessible to a general audience, the manuscript could easily serve as a textbook in a number of different disciplines: history, economics, political science and psychology, just to name a few.”
—Bowling Green (Ky.) Daily News

“A deep analysis of the history of the common good versus individual rights. . . . A healthy democracy needs to balance the two; either one alone leads to disaster. . . . American Character adds a further prism to the public-private spectrum. ‘The struggle for freedom is not bilateral, but instead triangular,’ Woodard writes. ‘The participants are the state, the people, and the would-be aristocracy or oligarchy. Liberal democracy . . . relies on keeping these three forces in balance.’ The history of that struggle is a big-dipper ride through four centuries as first collectivists then individualists take their turn at managing the country. Lurking just below the surface are always mirrors reflecting our own times. . . . Woodard’s essential thesis is vital to understand.”
—Thomas Urquhart, Portland Press-Herald
 
“Woodard builds on his previous analysis of the country’s regional differences to focus on the conflict between individualism and collectivism that defines our national character. As in his previous book, the author . . . maintains, ‘our country has never been united, either in purpose, principles, or political behavior. We’ve never been a nation-state in the European sense, but rather a federation of nations’ like the European Union. . . . Although we have inherited a legacy of revolution against a king, making us ‘vigilant against the rise of an overarching government that might deny us our individual potential,’ Woodard sees that the vast majority of Americans believe that the ‘American Way’ means ‘pursuing happiness through a free and fair competition between individuals.’ Politicians must reassure voters that fairness is ‘the central issue of our political discourse’ by proposing tax reforms and investments in education that ‘would help keep the playing field even.’ . . . Thoughtful political theory for divisive times.”
—Kirkus Reviews

Praise for American Nations

“[American Nations] sets itself apart by delving deep into history to trace our current divides to ethno-cultural differences that emerged during the country's earliest settlement.”
—The New Republic (Editors’ Picks: Best Books of 2011)
 
“[A] compelling and informative attempt to make sense of the regional divides in North America in general and this country in particular . . . Woodard provides a bracing corrective to an accepted national narrative that too often overlooks regional variations to tell a simpler and more reassuring story.”
—The Washington Post
 
“Mr. Woodard’s approach is breezier than [David Hackett] Fischer’s and more historical than [Joel] Garreau’s, but he has earned a place on the shelf between them.”
—The Wall Street Journal
 
“A smart read that feels particularly timely now, when so many would claim a mythically unified Founding Fathers as their political ancestors.”
—Boston Globe
 
“[In] offering us a way to better understand the forces at play in the rumpus room of current American politics, Colin Woodard has scored a true triumph.”
—Newsweek/The Daily Beast
 
“Woodard makes a worthwhile contribution by offering an accessible, well-researched analysis with appeal to both casual and scholarly readers.”
—Library Journal
 
“For people interested in American history and sociology, American Nations demands reading.”
—St. Louis Post-Dispatch
 
“[A] fascinating new take on our history. . . ”
—The Christian Science Monitor

About the Author

Colin Woodard, an award-winning writer and journalist, is currently the state and national affairs writer at the Portland Press Herald and Maine Sunday Telegram and received a 2012 George Polk Award for an investigative project he did for those papers. A longtime foreign correspondent for The Christian Science Monitor, the San Francisco Chronicle, and The Chronicle of Higher Education, he has reported from more than fifty foreign countries and six continents. His work has appeared in dozens of publications, including The Economist, Smithsonian, The Washington Post, Politico, Newsweek, The Daily Beast, The Guardian, Bloomberg View, and Washington Monthly. A graduate of Tufts University and the University of Chicago, he is the author of four previous books including American Nations and The Republic of Pirates.

Most helpful customer reviews

24 of 27 people found the following review helpful.
Although its alleged purpose was “the promotion of the common good, ” it “yielded instead collective misery” (28)
By Daniel W. Crofts
Colin Woodard’s new book is a sequel to his American Nations: A History of the Eleven Rival Regional Cultures in North America, which gained wide attention when published five years ago. He tried to explain there why disagreements about fundamentals have persisted in the United States. Searching back to the first European settlements of the seventeenth century, he showed how antagonistic ideas about a proper social order produced sharply divergent colonial regimes. In New England’s intensely democratic towns, local self-government harnessed and restrained individual striving to secure a larger community well-being. South Carolina’s slave plantations, by contrast, allowed the rich and powerful an unfettered pursuit of individual advantage.

Sprightly and historically informed, American Nations showed how these and other regional cultures competed against each other. No unitary national culture could result; the outcome always has been contested and plural. In effect, New England and the Deep South each searched for allies, with the pivotal “midlands” of New Jersey-Pennsylvania and points west positioned to determine who would control the presidency and Congress. Andrew Jackson thus led a political coalition that prized individual endeavor and feared a powerful central government, while Abraham Lincoln led a coalition that wanted government to promote economic development and secure equal rights and opportunities.

Woodard’s American Character argues that both polar paradigms—hyper-collective and hyper-individualistic—are dystopian. As a college student, he saw first-hand how the malignant Nicolae CeauลŸescu turned Romania into a ghastly police state. Although its alleged purpose was “the promotion of the common good,” it “yielded instead collective misery” (28). But those traumatized by the collectivist nightmare, notably novelist Ayn Rand and Wichita oil magnate Fred Koch, concocted “an extreme individualist creed” that prized the pursuit of “rapacious self-interest” (38). Their obsessions about a too-powerful state blinded them to the way that weak states become despotisms dominated by the rich and powerful.

As in American Nations, Woodard grounds his case in history. New England gave priority to “individual self-denial,” with community power enlisted to restrain “the avarice of individuals.” Yankees had “faith in government and public institutions.” They prized education and “intellectual achievement” and they built public schools (62-63). By contrast, “the Deep South in the antebellum period was an extreme individualist’s dream.” It most valued “the freedom to own slaves.” It favored minimalist government and low taxes, and it denied any public responsibility for education (47, 49, 51).

Woodard notes that modern libertarians generally find it impolitic to celebrate the slave South. They look instead to an imagined sugar-coated utopia in the late nineteenth century’s Gilded Age, when laissez-faire ideologies maximized the realm of private endeavor and kept government small. From a libertarian perspective, the two Roosevelts undermined these happy arrangements by championing a dangerous, intrusive national state that infringed on property rights, raised taxes, and coddled loafers.

Woodard makes plain his own Rooseveltian preferences—what he dubs “national liberalism”—“a free market society overseen by an active, equality-seeking government” (157). This took shape in the 1930s and provided the foundation for the postwar expansion of the middle class. Its potential benefits were widened in the 1960s to better include African-Americans and women. But the political coalition that sustained national liberalism came unhinged amid the domestic and international crises of the 1960s, and it has been in retreat ever since.

The “laissez-faire right,” seemingly discredited by Barry Goldwater’s resounding defeat in 1964, embarked on a long march to build “its political and intellectual resources” (192). During the next fifty years, the fringe movement of 1964 moved to center stage. It gradually gained control of the Republican Party, where its ideological strait jacket has become a non-negotiable test of partisan allegiance. It has repeatedly slashed taxes on the rich and allowed the public sphere to deteriorate. Its dominance in the South is nearly absolute. It now controls both houses of Congress and a majority of state legislatures. The Speaker of the House and many of his rank-and-file are explicit devotees of Ayn Rand. Two Koch sons have invested heavily to make the party do their bidding.

But Woodard is convinced that the right has overreached and that its quest to recreate an imagined laissez-faire utopia cannot be the basis for a national majority coalition. He suggests instead that a new majority coalition can be created, based on a commitment to fairness and a widened equality of opportunity. The new majority will define itself in opposition to “the Deep South’s tradition of hierarchical libertarianism” (262). And it will not hesitate to raise taxes on those who have won an undeserved lion’s share in the new Gilded Age.

Woodard’s American Character is painted with a broader brush than American Nations. His purpose here is to explore the implications of his earlier analysis. He predicts, but he says little about how his predictions might be implemented. He could say more about why economic inequality widened after 1970, and how this trend might be reversed. He does not explain why issues such as guns and abortion so often eclipse what he might see as rational economic interest. He also could be more explicit about the coded racial scapegoating that suffuses all the never-ending complaints about taxes, health care, deficits, and immigrants.

Historians, including this one, will continue to prefer American Nations. But Woodard’s American Character seems keenly prescient in the spring of 2016 as the Republican Party flails helplessly while its ideological chickens come home to roost.

3 of 3 people found the following review helpful.
One of the best books I have read
By doug korty
This is a phenomenal book. It is a readable book but a complex book that requires serious reading. It isn’t just a great book, it is a significant book that deserves to be read by many people and discussed widely. The ideas of this book should lead to many other people’s articles and books. Much of the history and discussion in this book is already known but the author gives it fresh life and meaning by the way he presents it and organizes it. He writes extremely well and thinks extremely well.

Woodard’s analysis of America, coming from his previous book American Nations, breaks the country into 11 regions:

Yankeedom
New Netherland
The Midlands
Tidewater
Greater Appalachia
Deep South
El Norte
the Left Coast
The Far West
First Nation
New France

These regions are defined and delineated based on a variety of characteristics: dialect maps, material culture regions, religious regions, political geography, maps of patterns of settlement, , votes for same sex marriage, in 2008, 2004 and 2008 election votes, people who answered “American” to the ancestry question in the census (high % in Appalachia), importance of religion, education level, states with carbon trading pacts, states with laws banning labor union shop contracts, counties voting Democratic or Republican.

The theme of the book is about the “epic struggle between individual liberty and the common good”. There are two introductory chapters and five historical chapters going from 1607 to the current period, and a conclusion, A Lasting Union.

Woodard is extremely knowledgeable and doesn’t miss much in his history or analysis. One of the reviews faults him for not being objective. He doesn’t claim to be non partisan, he is clearly a progressive Democrat arguing for the strongest commitment to fairness and equal opportunity. He is not a socialist or a social democrat nor does he see social democracy in our future. My only suggestion is that the book could have had more maps or descriptions of the regions to help the reader understand the discussions about regions, especially in the final chapter.

This is an exceptionally good book that anyone interested in democracy and the future of our country should read.

Midwest Independent Research

13 of 18 people found the following review helpful.
Informative historical review of regional American political tendencies - more ...
By Michael F. Bouscaren
Informative historical review of regional American political tendencies - more critical of oligarchical failures to make opportunity equal; scant criticism of big government's costly inefficiencies and its futile tendency instead somehow to try to make people, not opportunity, equal.
Facile linkage of political initiatives with concurrent economic change, as if politicians actually directly drive economic activity.
Woodard's conclusion focuses on strategies to make red states blue, thereby bald-facing his transparent political biases throughout, which for the reader regrettably call the validity of his analysis into question.

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Senin, 12 November 2012

[Y769.Ebook] Free PDF Retail Analytics: The Secret Weapon, by Emmett Cox

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Retail Analytics: The Secret Weapon, by Emmett Cox

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

  • Helps retailers and analysts to use analytics to sell more merchandise
  • Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level
  • Reveals how retailers can begin using their data as a strategic advantage
  • Includes examples from many retail departments illustrating successful use of data and analytics

Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.

  • Sales Rank: #593154 in Books
  • Brand: Brand: Wiley
  • Published on: 2011-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .75" w x 7.40" l, .76 pounds
  • Binding: Hardcover
  • 176 pages
Features
  • Used Book in Good Condition

From the Inside Flap

Drowning in data? You're not alone. Retailers across the globe have collected a coffer of data over the years. Knowing how to analyze and mine that data to increase sales and reap bigger profits is the key to your company's success. Learn how to leverage your data to your strategic advantage like the best-in-class retail giants with the field-tested solutions and examples found in Retail Analytics.

Intended as a reference guide to help you develop a better understanding of retailers' language and analytic processes, Retail Analytics provides you with the tools you need to analyze data, manage inventory, increase sales, and anticipate trends. Based on author Emmett Cox's thirty years of retail experience at Walmart, Kmart, and GE Money Global, this comprehensive reference guide provides fact-based, field-tested analytic strategies that you can replicate in your own company, including how one retailer eliminated 20 percent of its merchandise mix and still saw a 30 percent sales gain.

Beginning with a fundamental understanding of retail terminology and concepts across a wide variety of backgrounds and experience levels, each chapter covers a different focus of the retail environment, including retail basics, the highly volatile apparel industry, the importance of geography and demographics, in-store marketing and presentations, organization structures, and common retail database designs.

Throughout the guide, Cox weaves numerous hands-on solutions, case studies, and real-world examples of data-driven projects from such leading retailers as Kmart, Coles Group Kmart Target, ASDA, Walmart, and others. You'll discover:

  • The ABCs of retail: Know your SKUs, UPCs, EANs, JITs, POSs, and UCCs

  • Why data without use is just overhead

  • Celebrity marketing: how to monitor incremental increases in quantity and sales of each "celebrity" item

  • Critical need-to-know information in apparel analytics

  • Product placement: why diapers and chewing gum go well together

  • Geography's role in retail

  • Strategies for in-store marketing and presentation

  • How traffic patterns have evolved over the years to suit customers' time restrictions

  • Tips for setting up your store for success

  • How to develop loyalty programs early on

  • Consumer finance credit card retail perspective

  • How Kmart developed the School Spirit loyalty program

Don't leave the fate of your business's success to chance. Discover how to apply the science of analytics to maximize results with the help of Retail Analytics.

From the Back Cover

Praise for Retail Analytics

"Analytics are driving the future of the retail industry. Cox's book is the only comprehensive source on these tools. Become familiar with its contents, or suffer at the prowess of competitors who did!"

— Thomas H. Davenport, Distinguished Professor, Babson College Coauthor of Competing on Analytics and Analytics at Work

"A must-read for any business executive or technologist wanting a quick, practical, and easy-to-understand summary of the power of retail analytics.??Every retailer is interested in increasing sales and profitability and reducing costs.?? Emmett's practical knowledge and real-life examples demonstrate how!"

— Lori J. Schafer, Coauthor of Branded! How Retailers Engage Consumers with Social Media and Mobility and Executive Advisor, Retail, SAS Institute

Turn data into dollars with Retail Analytics

How did Levi's evolve from the "working man's" jeans to outfitting the entire family from head to toe? Why do Luvs and Lifesavers often end up in the shopping cart together? How do media giants Kmart, Walmart, and Target (Australia) leverage their cache of retail data to move more merchandise and increase profits? Give your products and bottom line a boost and maximize your strategic advantage with the cutting-edge analytic tools found in Emmett Cox's Retail Analytics.

Blending the perspectives of both his retail and financial services backgrounds, Cox includes numerous examples of projects and case studies that he either developed or brought to fruition to show you how to deliver maximum results in your company. Retail Analytics also balances the credit card marketing point of view throughout each section to illustrate how it is used to augment many types of analytics.

A must-read for CEOs, CFOs, and retail managers, Retail Analytics shows you how to leverage analytics to:

  • Pinpoint where to break ground on new stores using GIS tools

  • Work with enormous amounts of data in a very logical and structured way

  • Anticipate the needs of the local consumer base

  • Bridge between retail and credit companies

  • Identify purchasing patterns to initiate the "next best offer" to your customers

  • Track purchases using advanced market basket data

  • Cash in on your data—up to $30 million on an annual basis

  • Stimulate impulse buying and follow-up purchases on online orders

Learn how to analyze, mine, and manipulate your data and watch your bottom line soar with the practical steps and guidelines found in Retail Analytics.

About the Author

Emmett Cox is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, Teradata NCR Partners, and others in the United States; Coolum, Australia; and Vienna, Austria.

Most helpful customer reviews

23 of 24 people found the following review helpful.
There are better options
By David B. Kaplowitz
There is little to no substance in this book. The author gives a broad, unorganized, surface level explanation of various retail concepts. Various data driven areas of retail management are discussed, but no methodology (the 'how') is offered. The author's only area of expertise seems to be credit card basket analysis.. which is the only type of analysis he discusses.. and even that is only a cursory explanation. Finally, over half the book deals with his random observations about retail management (having nothing to do with analytics), and he is certainly no expert in that regard (his observations are on par with that of a savvy consumer, not a retail professional).. Don't waste your money, instead, buy "The New Science of Retailing:..." that book is everything you would have been hoping for in this one.

7 of 7 people found the following review helpful.
Light in content, lacking current best practicies
By Loyaltyhart1
This book might be good for someone new to the retail industry, but it's a small book covering a broad range of retail areas and not very deep or current in any of them. Rather, buy: "The New Science of Retailing" for current in-depth and accurate current methods.

5 of 5 people found the following review helpful.
Plenty of war stories, and nothing else...
By ksng
The book has its origins in sales notes, and it shows...

For a PowerPoint warrior who needs to produce pages after pages of retail analytics use cases for executives, this book is somewhat useful. Even there, the book is just a grab bag of high-level techniques/insights, without a good organizing framework.

For someone at the coal face of retail analytics who needs to understand and implement analytical techniques to obtain results, this book is found wanting at all levels.

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Rabu, 07 November 2012

[V911.Ebook] Get Free Ebook Tuck's Wrath (The Brothers of Menace MC Series Book 5), by Jenika Snow

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Tuck's Wrath (The Brothers of Menace MC Series Book 5), by Jenika Snow

Jana Finley just wants to escape from her abusive ex and start over with her son. She never envisioned her new life involving a motorcycle club. Even with the sex, partying, and violence that surrounds the MC, one biker in particular fascinates her.

From the moment Boston “Tuck” Oakley saw Jana he wanted her. When Jana is abducted right off club property something inside of him snaps. A beast emerges, thirsty for the blood of the one that took her. With vengeance running his blood cold, he will do whatever it takes to find her and kill anyone that stands in his way.

But time is running out, so in order to find Jana, Tuck resorts to something that puts the club in danger. Because of that betrayal his patch and even his life are on the line. He must find some way to make it right with the MC, as well has convince Jana that being with him isn’t the absolute worst mistake she’ll ever make.

  • Sales Rank: #171754 in eBooks
  • Published on: 2015-05-17
  • Released on: 2015-05-17
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Holy Moly
By Amazon Customer
Another great addition to the series. This time a relatively new character betrayed the club in an effort to save his woman. That's risking death or expulsion. Unless the club comes up with another option. The author took a relatively new couple and made is care about them. I like that. I'm very excited to see what she is doing with Rook and Pierce.

Pierce's storyline is the biggest surprise in this series so far. And Rook? God I love an alpha sadist!!!

1 of 1 people found the following review helpful.
TEAM TUCK!!! - TOTALLY ..... UTTERLY ..... COMPLETELY ...... KICKA$$!!!!
By Francesca - Mrs Kissmas!
Well what can I say apart from Go TEAM TUCK!!! This story has had me waiting with baited breathe, will Tuck fall, will he deny his feelings for Jana, will it take him over half of the book to know what we all know that he belongs with Jana and Braden! It has had my nerves on edge I tell you! I am so pleased that we finally got to see Tuck with all his scruff, bearded inked up and muscular, man bun glory fall for the beautiful Jana. And when we say fall it is as in majorly fall ... like a tree .... you can hear the word TIMBER! being echoed around the clubhouse because this sexy, badass biker has finally realised what we all knew that his heart belongs to Jana, fully, totally, irrevocably. It was so beautiful to read, well not at first as their was some major trouble a foot when Jana was taken by her psycho ex, and then held captive and tortured so not exactly a disney moment ad everyone was worried as no body knew a thing ... which led Tuck to making a bit of a bad choice however, the joy of that downfall was seeing him go all dirty Harry on the Bad Guys I was so excited I cheered aloud! Then the man did a complete 180! After the situation was handled and his gun holstered and the club knew what was happening and where everybody stood once the dust settled, the difference in him as he took care of Jana, the tenderness, the compassion and also the passion and love making a.k.a. CLAIMING! between the two nearly set my kindle on fire it was so intense, and passionate and Hot and when I say hot I mean Scorching! Factor 50 sun screen is advised to be worn just to read it! I absolutely loved it and thought it was definitely worth the wait. Yet again this amazingly talented author has delivered and exceeded all expectations and also left us yet again with baited breath as we wait for the next instalment in this amazing series. This is definitely an author you should have on your automatic read list, she never fails to impress me. I really hope you enjoy this book as much as I did and I most certainly did! Happy Reading my darlings!

1 of 1 people found the following review helpful.
A knight in a leather cut
By ChrisS
A knight in shining armor coming to the rescue on his white stallion. That’s the fairy tale all little girls are told and dream about. What they don’t tell you is sometimes the damsel has to help herself a little and that all knights don’t look alike. Some ride in on a motorcycle and wear leather. Jana, a single mother hiding out from her psychotic ex William, seeks the help of her friend Bobbie. Bobbie gets her a job and a place to stay in a biker clubhouse. Jana does what she needs to do, she keeps her head down and takes care of her son. Finding a man is not on the menu. He was there, watching her. She could feel him. Looking up she saw him. Tuck. The man that intrigued her but she shouldn’t want. She has enough trouble, adding a man into it didn’t work for her. He found her. Somehow her ex William found her so it’s time to run. Packing her things she prepares to pick up her son and leave. On her way out of the clubhouse she sees a glint of light then it all went black. Waking up in pain and hearing William’s voice she figures it’s all over. She will not give up her son’s location or Bobbie’s name no matter what. Just when she thinks it’s all over she hears him. The one man she wants, needs but never thought she would see again, Tuck. He rescues her and that will change both their lives. This is a must read. What will follow will rock the club.

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Senin, 05 November 2012

[T649.Ebook] Download PDF The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien

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The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien

  • Sales Rank: #13864023 in Books
  • Published on: 2000
  • Format: Import
  • Original language: English
  • Binding: Paperback
  • 1696 pages

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The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien PDF

The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien PDF

The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien PDF
The Return of the Shadow: The History of the Lord of the Rings, Part One, by J. R. R.;Tolkien, Christopher Tolkien PDF