[K225.Ebook] Free Ebook War and Media, by Andrew Hoskins, Ben O'Loughlin

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War and Media, by Andrew Hoskins, Ben O'Loughlin

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The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a "new media ecology" that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media.

War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term "diffused war" and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics.

This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.

• Sales Rank: #216342 in Books
• Brand: Brand: Polity
• Published on: 2010-08-23
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x .80" w x 6.80" l, .97 pounds
• Binding: Paperback
• 300 pages

Features

• Used Book in Good Condition

Review
"By providing a thoroughgoing and meticulous study of one particular kind of reporting from a number of perspectives, and by incorporating a variety of disciplinary insights, the book is able to revisit familiar topics while moving us further into the digital age."
Radical Philosophy

"The most singular feature of Hoskins and O'Loughlin's' achievement in their comprehensive sweep of scholarship in this multi-disciplinary field of war and media is its critical assessment of existing paradigms and theories, and the development of new ones. The work represents an important and ground-breaking milestone in the development of this relatively new specialism about one of the oldest and most important spheres of human experience."
Joseph Oliver Boyd-Barrett, Bowling Green State University

"Whether we approach the field of contemporary war and communications through preferred optics of 'control', 'chaos' or perhaps 'complexity', this book challenges us all - and rightly so. It invites us to take seriously how today's media ecology not only mediates contemporary wars, but becomes insinuated inside the course and conduct of warfare itself."
Simon Cottle, Cardiff University

 

"In today's new environment of an apparent never-ending war on terror, governments put together their media strategy with as much care as they construct their military one. This important book helps us understand the fragile relationship between war and media and examine it with a fresh and informed eye."
Phillip Knightley, author of The First Casualty, a history of war correspondents and propaganda

From the Back Cover
The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a ‘new media ecology’ that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media.

War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term ‘diffused war’ and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics.

This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.

About the Author
Andrew Hoskins is Professor of Cultural Studies at the University of Nottingham.
Ben O'Loughlin is Reader in International Relations at Royal Holloway, University of London.

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0 of 0 people found the following review helpful.
This book offers an invaluable review of the key literature, tracing new developments and directions
By R. Cohen-almagor
The relationship between war and media is complex and problematic. It is almost impossible to be impartial to this bloody phenomenon. Today the relationship is characterized by the emergence of diffused war. The book combines theory with specific case studies that are taken from recent wars. This book offers an invaluable review of the key literature, tracing new developments and directions. It is a welcome addition to the studies of war and media and can serve as a basic textbook for many modules in the fields of media, cultural studies, politics, sociology and security studies.

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[N878.Ebook] Download PDF Dirty Work: The Social Construction of TaintFrom Brand: Baylor University Press

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Dirty Work profiles a number of occupations that society deems tainted. The volume's vivid, ethnographic reports focus on the communication that helps workers manage the moral, social, and physical "stains" that derive from engaging in such occupations. The creative ways that those who perform such dirty work learn to communicate with each other―and with outsiders―regulate the negative aspects of the work itself and emphasize the positives so that workers can maintain a sense of self-value even while performing devalued occupations.

• Sales Rank: #2124981 in Books
• Brand: Brand: Baylor University Press
• Published on: 2007-08-01
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .64" w x 5.98" l, .97 pounds
• Binding: Paperback
• 254 pages

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• Used Book in Good Condition

Review
"For everyone who has ever wondered 'how on earth' or 'why in the world' people do the dirty work of prison guards, cops, community police, long-distance truck drivers, secretaries, nurses, HIV/AIDS/addiction caregivers, forensic pathologists and their technicians, or even cultural ethnographers in the academy, this book will be a tantalizing, provocative, enlightening, and entertaining read."―H.L. "Bud" Goodall Jr., Director and Professor at the Hugh Downs School of Human Communication, Arizona State University

From the Inside Flap
Society's "dirty jobs" and how their practitioners explain them.

About the Author
Shirley K. Drew (Ph.D. Bowling Green State University, Ohio) is Professor of Communication at Pittsburg State University, Kansas.

Melanie B. Mills (Ph.D. Bowling Green State University, Ohio) is Professor of Communication Studies at Eastern Illinois University.

Bob M. Gassaway (Ph.D. University of Missouri) is Professor Emeritus of Communication and Journalism at the University of New Mexico.

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2 of 2 people found the following review helpful.
Entertaining read
By Mary E. Johnson
As a nurse of 27 years I could not be more pleased with the review on my profession. The authors interviewed real people and gave a realistic portrayal of what nursing is like. They captured our bizarre sense of humor, our joys and heartbreaks. Truly a wonderful read.

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[G289.Ebook] Free Ebook Human Frailties, Human Strengths, by Jaye McKenna

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Human Frailties, Human Strengths, by Jaye McKenna

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When Tor, a human misfit, is dumped at the feet of Ash, a god-in-exile, it’s irritation-at-first-sight. Magically bonded to Ash by a goddess who wishes to teach Ash a lesson in humility — and humanity — Tor has no choice but to follow Ash as he seeks a way to break his exile. On their journey, they discover love, adventure, and what it means to be human.

Ashnavayarian is a god in exile, sentenced to live as a human in a world that his own manipulations have pushed to the brink of war. His only way out is to learn compassion for the human creatures he so casually toys with.

Ash, however, is far more interested in escape than redemption. Furious at the way he has been trapped, he vows to break his exile by whatever means he can. The only problem is that his power has been crippled, leaving him only two choices: bow to the demands of the goddess who exiled him, or find some other way to raise the power he needs to escape.

Tor MacAran has been alone all his life. There’s a darkness in his soul, an emptiness that has haunted him for as long as he can remember. When an encounter with an old woman and an ancient book pulls him through the Void Between Worlds and dumps him at Ash’s feet, Tor thinks he’s found the answer to all his problems. Not only is Ash the embodiment of every fantasy Tor has ever had, but when the man touches him, the dark empty places inside him are filled with light, and for the first time in his life, Tor feels complete.

All Ash sees in Tor is the answer to his own problem, for a hidden power slumbering deep within Tor may well be the catalyst Ash requires to effect his escape. Ash risks far more than the wrath of the goddess in his bid for freedom — for both Tor’s life and the future of the world are endangered by his plans.

Acceptable losses, as far as Ash is concerned.

Or are they?

Note: Human Frailties, Human Strengths is a stand-alone novel (~90,000 words) that takes place in the same world as Human Choices.
Note: This story contains hot guys who have the hots for each other

• Sales Rank: #447475 in eBooks
• Published on: 2013-09-30
• Released on: 2013-09-30
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
Awesome M/M fantasy
By BJ
Ashnavayarian was a powerful, god-like being of the leythe, the place from which magical energies emanate. But Ash has been a bad boy. His thoughtless, selfish meddling and manipulating has led to a war and disturbances within the leythe. Ash needs to be taken down a peg or two, so the goddess Jhara punishes him by forcing him to live in human form with most of his power stripped from him. She hopes he’ll learn that using other creatures for his own amusement isn’t right and that some of the things he considers human frailties (like compassion and love) are just what he needs to learn. Of course, that doesn’t go over well with Ash, and he’s determined to thwart Jhara by any means necessary and break his exile. Jhara throws Ash another curveball when she leythe-bonds him to Toryn MacAran, a human!

Tor has never fit in and always harbored a painful emptiness inside, like something is missing. When a strange encounter at a bookstore one night ends up landing him at the feet of the handsome Ash, he may have found the answer. Ash’s touch takes his emptiness and pain away and makes him feel compete.

Both main characters are well developed and interesting in their own right, but when they come together, oh boy! The chemistry goes off the charts. I adored the interaction between these two. An emotional rollercoaster.

Ash is a self-centered, full of himself ass at the beginning of this story, but he’s so damn fun. Tor is the broken boy that I always adore. And I do adore him… except that by the end, I’m so in love with Ash that even Tor’s delicious brokenness cannot compare. These guys go through hell and back in this story, but the growth of the characters throughout is such a treat to read.

This is a complex fantasy that takes place on another world separate from the earth (from which Tor came). The world-building is quite intricate and yet so smoothly woven that it never felt cumbersome as some fantasies do for me. Fast-paced, lots of wit, smoking hot sex, angst, sexy long-haired men (my fav!), and some freaky bad guys to hate from the detestable Lucano in the first section on to some of his horrible creations in the second. And then there’s Carrik Tarn, a very interesting and pivotal secondary character. I won’t say much about him for fear of it being a spoiler, but I’d really like to know more of his background. Maybe that will come out in a sequel.

So much happens in this book, much more than I’d expect for the number of pages. It has the depth of a much longer read--almost like an epic. I read the first half, Human Frailties, about a year ago as a freebie. Since I’d enjoyed the first half of the story quite a lot, I really have no idea why I waited so long to read the full story. But very glad I finally did because the second half took the tale into awesome territory. The second half made me fall in love.

Ash and Tor need a sequel, and actually, I’m pretty sure there is one currently in the works. I can’t wait. And one last thing--I have to mention how much I love the name Ashnavayarian and all its interesting variants! So freaking cool.

0 of 0 people found the following review helpful.
WOW! THIS SNEAKS UP ON YOU.
By Blaltimore Phil
I read this tale after reading a related story offered by the author(HUMAN CHOICES) for free. It's not necessary to read the first book to get the
gist. However, I had a deeper affection toward the two main characters since in the first story they had a secondary but important role to play. The
closer connection was due to an initial introduction in the first book .

What struck me was the author's focus on the plot without overwhelming the reader with senseless sensual encounters. Yes, there is a fair amount
of eroticism. However, it is done tastefully and fits very well into the story. McKenna has the discipline to limit excess with well crafted transitions.
Personally, a few sexual scenes could use cutting but that's my preference. It was not enough to cause alarm and say enough already.

Really, though, this is a wonderful imaginative tale. I didn't think in terms of god like creatures watching humankind but the possibility of evolved
species or another species beyond the human dimension. One has leeway for different interpretations. The beginning of the story reminds of
one of the Greek gods being punished for bringing fire to mankind. I have to give the author credit since most of the story has very few characters
besides our two main protagonists. Attention does not veer since the interaction has an exciting edge to it. The humor, tone and pace is well done.
I won't give it away but when you read about the sword it's an amusing twist.

Definitely, I would highly recommend this light, enjoyable fantasy. The writer did involve and keep my interest.

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[F141.Ebook] Download PDF Temperate-Zone Pomology: Physiology and Culture, by Melvin N. Westwood

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Beginning with the most basic decisions facing fruit growers, this standard text takes the reader step by step through the various stages of fruit growth, from flowering to postharvest storage. Separate chapters on growth regulators, dormancy and hardiness, and control of pests and diseases provide information any successful grower must master.

• Sales Rank: #2911936 in Books
• Brand: Brand: Timber Press, Incorporated
• Published on: 1993-05-01
• Format: Illustrated
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 1.77" w x 9.25" l,
• Binding: Hardcover
• 535 pages

Features

• Used Book in Good Condition

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1 of 1 people found the following review helpful.
Bit dated and too much focus on US
By Andy Wilson
There is a wealth of information in this book but one major criticism is that much of the information relates specifically to the United States. Many of the varieties and rootstocks listed are not used outside of North America, or are of only minor importance elsewhere. The pest and diseases section is far too brief.

This 1993 edition is also a little dated (many new varieties and rootstocks are not covered). For someone thinking of buying the much more expensive later editions, but not sure whether to take the plunge, this might be good purchase to test out the material.

At only $10 or so, its still a useful investment.

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[A445.Ebook] PDF Ebook Swift 3 for Absolute Beginners, by Gary Bennett, Brad Lees

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Stay motivated and overcome obstacles while learning to use Swift Playgrounds to be a great iOS developer. This book is perfect for those with no programming background, those with some programming experience but no object-oriented experience, or those that have a great idea for an app but haven’t programmed since school, and it is now updated for Swift 3.

Many people have a difficult time believing they can learn to write iOS apps. Swift 3 for Absolute Beginners, along with the free, live online training sessions will show you how to do so. You'll learn Object Oriented Programming and be introduced to HealthKit before moving on to write your own iPhone and Watch apps from scratch.

Gary Bennett and Brad Lees are full-time professional iOS developers and have developed a broad spectrum of apps for Fortune 500 companies. The authors have taken their combined 12 years of writing apps, teaching online iOS courses, the experience from their first three iOS books, along with their online instruction and free online forum at XcelMe.com to create an excellent training book.

What You’ll Learn:

 ·  Work with Swift classes, properties, and functions

·  Examine proper user interface and user experience design

·  Understand Swift data types: integers, floats, strings, and booleans

·  Use Swift data collections: arrays and dictionaries

·  Review Boolean logic, comparing data, and flow control

Who This Book Is For

Anyone who wants to learn to develop apps for the Mac, iPhone, and iPad, and Watch using the Swift programming language. No previous programming experience is necessary.

• Sales Rank: #1034292 in Books
• Published on: 2016-12-20
• Released on: 2016-12-20
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .79" w x 7.01" l,
• Binding: Paperback
• 322 pages

From the Back Cover

About the Author
Gary Bennett teaches iPhone/iPad programming courses online. Gary has taught hundreds of students how to develop iPhone/iPad apps, and has several very popular apps on the iTunes App Store. Gary's students have some of the best-selling apps on the iTunes App Store. Gary also worked for 25 years in the technology and defense industries. He served 10 years in the U.S. Navy as a nuclear engineer aboard two nuclear submarines. After leaving the Navy, Gary worked for several companies as a software developer, chief information officer, and resident. As CIO, he helped take VistaCare public in 2002. Gary also co-authored iPhone Cool Projects for Apress. Gary lives in Scottsdale, Arizona with his wife, Stefanie, and their four children.

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6 of 7 people found the following review helpful.
but I was particularly disappointed with this purchase
By Jessalyn Sbaratta
I don't often write reviews, but I was particularly disappointed with this purchase. I ordered this book to help me learn Swift, but I have already requested a refund. The book is cheaply printed, so all of the pictures and diagrams are faded and illegible. Some of them even have watermarks from the websites the authors collected them from. The quality of the content is definitely lacking as well. If you're looking for a beginner's book on Swift, do yourself a favor and skip this one. The Big Nerd Ranch Guide on Swift Programming is a much better alternative.

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[C124.Ebook] Fee Download YogaKids: Educating The Whole Child Through Yoga, by Marsha Wenig

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Provides fifty selected yoga poses along with special activities designed to stimualate a child's verbal, spatial, and artistic skills.

• Sales Rank: #94991 in Books
• Brand: Stewart, Tabori & Chang
• Published on: 2003-10-01
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .50" w x 8.00" l,
• Binding: Paperback
• 128 pages

Review
"YogaKids is an excellent yoga primer for children."

About the Author
Marsha Wenig, R.Y.T., creator of YogaKids®, is a certified yoga instructor and a “Yoga for the Special Child” graduate. As an expert in the field of yoga for children, she has written widely on the subject for Yoga Journal, Fitness, Parent Guide, and other publications. She is the cofounder and director, with her husband, Don Wenig, of YogaKids® International and Dancing Feet Yoga Center in Michigan City, Indiana.

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1 of 1 people found the following review helpful.
YogaKids: Educating the Whole Child Through Yoga
By heidi shahbaz
This book is a wonderful resource for yoga teachers & parents, especially if a yoga teacher has not had any professional training in teaching with kids....

1 of 1 people found the following review helpful.
Surprised
By Brenda Sullivan
I was impressed with the information that was included with the various poses. I guess I was hoping for a little more teaching information.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
wonderful book.

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[R262.Ebook] Ebook Download Biochar for Environmental Management: Science and TechnologyFrom Routledge

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Biochar is the carbon-rich product when biomass (such as wood, manure or crop residues) is heated in a closed container with little or no available air. It can be used to improve agriculture and the environment in several ways, and its stability in soil and superior nutrient-retention properties make it an ideal soil amendment to increase crop yields. In addition to this, biochar sequestration, in combination with sustainable biomass production, can be carbon-negative and therefore used to actively remove carbon dioxide from the atmosphere, with major implications for mitigation of climate change. Biochar production can also be combined with bioenergy production through the use of the gases that are given off in the pyrolysis process. This book is the first to synthesize the expanding research literature on this topic. The book's interdisciplinary approach, which covers engineering, environmental sciences, agricultural sciences, economics and policy, is a vital tool at this stage of biochar technology development. This comprehensive overview of current knowledge will be of interest to advanced students, researchers and professionals in a wide range of disciplines.

• Sales Rank: #1587923 in Books
• Brand: Routledge
• Published on: 2009-03-12
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 7.75" w x 1.50" l, 3.11 pounds
• Binding: Hardcover
• 448 pages

Features

• Used Book in Good Condition

Review
'A vital tool for policy-makers and scientists working on climate change mitigation.' Chris Goodall, author of the bestselling How to Live a Low-Carbon Life 'This book, I believe, provides the basic information required to allow implementation of the single most important initiative for humanity's environmental future. The biochar approach provides a uniquely powerful solution, for it allows us to address food security, the fuel crisis and the climate problem, and all in an immensely practical manner. With its careful evaluation of every aspect of biochar, this book represents a cornerstone of our future global sustainability.' From the Foreword by Tim Flannery 'This book provides comprehensive information and analysis on biochar technology and its implications. It is an essential reference in fostering pro-poor policies on energy efficiency and GHG mitigation based on land and soil improvements that could bring more justice into the climate change agenda.' Luc Gnacadja, Executive Secretary, United Nations Convention to Combat Desertification (UNCCD), Bonn, Germany 'Climate change seems an impossible problem. Impossible, that is, until one looks at the potential for biochar to permanently sequester atmospheric carbon. This wonderful volume is an invaluable handbook for those interested in the science and economics of soil amendment using biochar. A vital tool for policy-makers and scientists working on climate change mitigation.' Chris Goodall, author of the bestselling How to Live a Low-Carbon Life 'A detailed and comprehensive book... while some chapters may be more easily understood by soil scientists, chapters looking at the many advantages of biochar provide interesting reading to researchers and scientists in general.' LEISA 'A real eye-opener of a book that makes fascinating reading.' Bulletin of the British Ecological Society

About the Author
Johannes Lehmann is associate professor of soil biogeochemistry and soil fertility management at Cornell University, USA, Co-founder and Chair of the Board of the International Biochar Initiative, and member of the editorial boards of Nutrient Cycling in Agroecosystems and Plant and Soil. Stephen Joseph is a visiting professor at the School of Materials Science and Engineering at the University of New South Wales, Australia, and Vice Chairman and Co-founder of the International Biochar Initiative.

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2 of 2 people found the following review helpful.
Essential information for biochar science
By Bob Cirino
Having the vast landscape of biochar compiled into a single book not only saved me hours upon hours of Google Scholar searching, but it presented the information in a very cohesive manner. I reference this book quite often to help direct my research and guide further investigation. Highly recommend to anyone who wishes to understand the science behind the char!

1 of 1 people found the following review helpful.
The single best biochar book available!
By WM
This is the very best place to look for highly technical information on biochar. I highly recommend this book for those who are interested in understanding the intricacies of biochar.

0 of 0 people found the following review helpful.
Textbook
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Excellent textbook overview of subject

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A Serialized YA/NA Crossover Romance. (Warning: Includes Cliffhangers, Strong Language and Sexual Situations. 18+ Only.)

Dana: I've always been the smart girl, the careful one.

Not anymore. I feel reckless, desperate. I love him, and it's senior year, my last chance with him before I leave for college, so I'm going to take it.

What could go wrong? Oh, my God, I had no idea.

Peter: I've spent years trying to hide how I feel about her. It gets harder every day.

For so long, she was my best friend, the first person who truly believed in me, sometimes the only one.

Do I love her? Of course, I do. Can I let her get even deeper into the hellacious mess my life is?

No way. You don't do that to someone you love.

**Everything To Me (Book 3) on sale Dec. 22**

• Sales Rank: #79698 in eBooks
• Published on: 2015-12-01
• Released on: 2015-12-01
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
Another Quickie Romance Read in the Everything to Me Serial
By Melissa72
This is the second book in the Everything to me serial, the first book left us on an epic cliffhanger and this book pretty much picks up where the first one left off. We were introduced to Dana an Peter's forbidden love story in book one unless you read the prequel, Saving myself For You which shows Dana and Peter in high school, it is a crossover novel from another series, which I have not yet read, but reading these two parts of this serial has made me want to go back and check them out. I have to admit that I enjoyed the first installment a bit more than this one, but I did still enjoy this read. I am looking forward to reading then next installment as this book really feels like a set up for the next in the series. By the way it also ends in a cliffhanger ;) I was generously provided a complimentary copy of this book for an honest review.

1 of 1 people found the following review helpful.
I LIKED THE BOOKS ALTHOUGH I THINK THAT LEAVING YOU WITH ...
By marlena clark
I LIKED THE BOOKS ALTHOUGH I THINK THAT LEAVING YOU WITH A CLIFFHANGER TO MAKE YOU PURCHASE ANOTHER BOOK WAS NOT VERY PROFESSIONAL, I THINK THE STORY OF DANA AND PETER SHOULD HAVE BEEN WRAPPED UP IN A SINGLE VOLUME. NOW THAT I HAVE PURCHASED 4 BOOKS ,I AM NOW BORED WITH THE STORY AND WONDER JUST HOW MUCH LONGER THE AUTHOR CAN DRAG IT OUT ONLY TO MAKE YOU BUY MORE BOOKS TO SEE WHAT THE FINISH WILL FINALLY BE . AFTER READING THOUSANDS OF BOOKS I HAVE NEVER SEEN THIS KIND OF PRACTICE BEING USED. I HAVE RED NUMEROUS SERIES THAT INVOLVED NUMEROUS CHARACTERS BUT NEVER SEEN ONE TO FOCUS ON JUST TWO CHARACTERS FOR 3 OR MORE VOLUMES !!!!

3 of 3 people found the following review helpful.
I'm really torn because I loved Twelve Days and the prequel to Everythinng to Me
By BMJMom
I'm really torn because I loved Twelve Days and the prequel to Everythinng to Me. However, I'm not liking the serial idea of installments. I don't like the repetition and the feeling of this "is the song that never ends". Eventually, Peter and Dana's story needs to end...either they get together or they don't, but it frustrating to have two chapters of backstory every ten-fifteen chapters.
On the plus side, Teresa Hill is a great author and I have not been able to put the books down. Just finish their story and move onto another character!

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This guide takes the Kylix developer through the core facets of Linux development from advanced file processing to Linux threading issues, including advanced Linux communication methods relative to the application programming interface.

• Sales Rank: #5999279 in Books
• Published on: 2001-12-25
• Original language: English
• Number of items: 1
• Dimensions: 9.28" h x 1.55" w x 7.50" l,
• Binding: Paperback
• 531 pages

About the Author
Glenn Stephens is a Borland Certified Consultant who has been working with Delphi and various Pascal variants for well over 12 years. Stephens designs, develops, and deploys applications for businesses, government departments, and corporations throughout Australia. He is also a regular speaker at Borland conferences and symposiums, teaches Delphi courses for Borland Australia, and has written for several periodicals including Delphi Developer and Australian Corporate IT.

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• Published on: 1709
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From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value. This is the essence of "Corporate Branding" and I am a pioneer in the field -- these are my own personal observations of the best practices that have worked for our clients.

• Sales Rank: #901215 in Books
• Published on: 2015-12-30
• Original language: English
• Dimensions: 9.00" h x .35" w x 6.00" l,
• Binding: Paperback
• 154 pages

About the Author
James R. Gregory is the chairman of Tenet Partners, a global brand innovation and marketing firm based in New York, NY with offices in Rochester, NY; Wilton, CT; and Los Angeles, CA. With 40 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index® (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 1,000 publicly traded companies across 50 industries. Tenet uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth. Jim is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute. Jim serves on the Board of Directors of Tervis Corporation, a privately held consumer products company. He has served on several non-profit boards, including The Stamford Symphony, where he chaired the marketing committee, and The Silvermine Guild Art Center, where he chaired the capital campaign. Jim is also a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and is a member of the MarketingAccountability Standards Board (MASB), where he is the co-chair of the Improving Financial Reporting Committee. Jim has written four previous books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding.

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0 of 0 people found the following review helpful.
Primer on Brand Management Useful for Companies Large and Small
By J. G. Pollard
The book is a perfect primer for any executive in charge of a well-known brand or portfolio of brands. Very often, those in leadership positions do not focus on brand value, and often miss the entire point of what they are doing, seeing the problem as one of pure advertising. Instead, they outsource that brand understanding to agencies or underlings, and they miss the point. Gregory sums up decades of work with large corporations into a single volume; those companies that are about to spend millions on branding campaigns or new ad agencies would do well to read this book before they start the re-branding process.

The work is also useful for those who have smaller companies that are not really consumer brands. Gregory mentions tips on branding for a vet agency and a polyethylene pipe manufacturer; each of those companies were made more mythic and memorable by simple, inexpensive actions.

Some of the insights seem terribly obvious, but speak much more to the sad state of most companies' branding efforts than the content of the book. Often, the basics are overlooked, and great brands are put in peril by drinking their own Kool-Aid. The book also takes steps to show particular steps companies can take to grow the value of their brands, particularly internal goals.

0 of 0 people found the following review helpful.
A good primer on branding in proper English with minimal buzzwords
By Douglas Brown
This book is aimed at businesses that are past the embryonic stage but not already staffed with a bunch of MBAs (although a lot of MBAs could benefit from its plain explanation of the topic). The key to message is that the company must walk the talk over an extended period and in all of its various facets if the brand is to coalesce and stick. i tend to look at these books from the perspective of a very small business and I found this one to be very useful because it is so free of babble-speak. if you're used to reading branding books that talk about branding as a matter of making your website look trendier and picking the appropriate pastel color to better bond with your tribe, there are a good number of very valuable lessons you can take away from this book as you position your company to do some serious business, even if it's under $1 million per year, although you're going to have to connect the dots and do the translation yourself as that isn't this book's intended audience. There is one chapter the title of which aims at the entrepreneur, but that's really more of a mindset discussion. Overall, I was pleasantly surprised to get a book that is solid, not just hype and mumbo-jumbo, and I expect to be going back to it many times.

1 of 1 people found the following review helpful.
Wonderfully informative.
By Polly Senior
Very easy to understand and a pleasure to read. I can understand why he is respected and renowned in his field.

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Why Do I Do That? is a self-help book for people who don't usually buy self-help books.  Instead of offering cognitive-behavioral techniques for dealing with anger, or affirming strategies to boost self-esteem, this self-help book adapts the basic methods of psychodynamic psychotherapy to a guided course in self-exploration, highlighting the universal role of defense mechanisms in warding off emotional pain.  Even the best self-help books tend to stay on the surface, helping readers to modify their conscious thoughts and behaviors.  Why Do I Do That? instead probes deeply into the unconscious.With easy-to-understand explanations, the first part teaches you about the unconscious mind and the role of psychological defenses in excluding difficult feelings from awareness. Individual chapters in the longer middle section explore the primary defense mechanisms one by one, with exercises to help you identify your own defenses at work. The final part offers guidance for how to "disarm" your defenses and cope more effectively with the unconscious feelings behind them. Psychological defense mechanisms are an inevitable and necessary part of the human experience; but when they become too pervasive or deeply entrenched, they may damage our personal relationships, restrict or distort our emotional lives and prevent us from behaving in ways that promote lasting self-esteem.  Why Do I Do That? promotes self-help for readers who want to improve their relationships, manage their emotional lives more effectively and develop authentic self-esteem that will last.  If you find that even the best self-help books lack depth and fail to instigate lasting change, this psychodynamic self-help book may be for you.

• Sales Rank: #30502 in Books
• Published on: 2012-10-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .61" w x 6.00" l, .79 pounds
• Binding: Paperback
• 242 pages

Review
"This thought-provoking book explores the psychological defense mechanisms Burgo believes all people harbor.  In a congenial tone, the author reiterates that human emotions and their associated defenses [are a] part of everyday life. Exercises at the end of chapters apply techniques for recognizing and defusing oppressive defenses in readers' own lives and bring the book down to a personal level, creating a valuable resource for readers." Publisher's Weekly

About the Author
Joseph Burgo, Ph.D. has practiced psychotherapy for more than 30 years, holding licenses as a marriage and family therapist and clinical psychologist. He earned his undergraduate degree at UCLA and his masters and doctorate at California Graduate Institute in Los Angeles. He is also a graduate psychoanalyst and has served as a board member, officer and instructor at a component society of the International Psychoanalytic Association. He currently writes the popular blog "After Psychotherapy" where he discusses personal growth issues from a psychodynamic perspective.

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80 of 82 people found the following review helpful.
Best self-help book I've read, by far!!
By Susan
This book is amazing from every angle! Anyone who's searched through Amazon or any bookstore knows there are mountains of self-help books out there. How do you choose? As a practicing psychotherapist (and someone who's had years of my own therapy), I've tended to steer my clients away from self-help books because they usually oversimplify issues and promote unrealistic expectations which actually sabotage growth. At last, here's a self-help book I can heartily recommend to clients, friends, family, or anyone who asks! This is a one-of-a-kind book which addresses the depth and complexity of human psychology in astonishingly clear, graspable language which the everyday reader will relate to. Along with providing a pretty fascinating review of the most powerful ideas in psychoanalytic thought, it also gives the reader concrete and effective exercises that promote growth and change. And the book keeps getting better as it goes on. it ends by giving the reader a picture of what it is to be "healthy," as opposed to "perfect." Dr. Burgo goes out of his way to show the reader that a person never arrives at personal perfection. He acknowledges change is hard work, but that the rewards of getting out from under the oppression of one's defenses are well worth the effort. Likewise, you'll find this book is well worth the read!

44 of 45 people found the following review helpful.
Growth is still possible with this helpful book
By Callae Walcott-Rounds
As a practicing psychoanalyst, I found that this book tackles complex matters of the human condition and the workings of our minds in a highly sensitive and forthright way. It's pages are full of clear and detailed understanding of the many extraordinarily human ways we undermine our own emotional growth and instead adhere to self-deceptions. Here Dr. Burgo brings much compassion as well as a gentle but firm nudge to take any new self-understandings gleamed while reading, and with his helpful and probing questions and exercises, to actually develop in new ways. The candor and wisdom found in this well crafted and jargon free book will be an immensely useful tool for growth as an adjunct to those already in psychotherapy or for those who can not access or afford quality treatment.

50 of 53 people found the following review helpful.
Excellent Book, mediocre editing, poor numbering
By Armando Brons
As others reviewers have already said, this is a self-help book which "... addresses the depth and complexity of human psychology in astonishingly clear, graspable language which the everyday reader will relate to. Unfortunately, because of a mediocre editing and poor numbering system, those who will study this book seriously will have some difficulty in locating later on the subjects and references that interested them and would like to revise again. As a free contribution to this valuable book for those who want to study it seriously and find the numbering system too limited, I am reproducing here a more detailed Table of Content:

Table of Contents (Detailed)
Copyright
Dedication
Introduction

PART I – Understanding Our Psychological Defense Mechanisms
0 Introduction

Chapter 1: The “Me” I Don’t Know
1.1 Introduction
1.2 What is a Psychological Defense Mechanism?
1.3 Defense Mechanisms and Your Personality
1.4 Making Use of the Exercises of this Book
1.5 Exercises
1.6 Now What?
Chapter 2: Our Primary Psychological Concerns
2.1 Introduction
2.2 Theoretical Views on the Primary Psychological Concerns
2.3 EXERCISE
2.3.4 Cluster A
2.3.4.1 Group 1
2.3.4.2 Group2
2.3.5 Cluster B
2.3.5.1 Group 3
2.3.5.2 Group 4
2.3.6 Cluster C
2.3.6.1 Group 5
2.3.6.2 Group 6
2.4 Now What?
Chapter 3: The Emotional Landscape
3.1 Introduction
3.2 “All I Want is to be Happy”
3.3 Aristotle’s List of Emotions
3.4 Fear, Anger and Hatred
3.5 Calmness and Confidence
3.6 Shame
3.7 Envy and Jealousy
3.8 Love, Gratitude and the Ability to Empathize
3.9 EXERCISE
3.10 Now What?
3.11 To Bear in Mind

PART II - Identifying Your Psychological Defenses

Chapter 4: Repression and Denial
4.1 Repression
4.2 Unconscious Hostility and Passive-Aggressive Behavior
4.3 Repression and Resistance
4.4 Denial
4.5 Denial of Awareness
4.6 Denial in Psychotherapy and in Everyday Life
4.7 What to Look For
4.7.1 Need and Dependency
4.7.2 Emotions
4.7.3 Self-Esteem
4.8 EXERCISES
4.10 Now What?
Chapter 5: Displacement and Reaction Formation
5.1 Displacement
5.2 The Usefulness of Displacement
5.3 How Displacement May Damage Relationships
5.4 Reaction Formation
5.5 The Reformed Smoker
5.6 Reaction Formation as a Part of Character
5.7 Reaction Formation at Work along with Displacement
5.8 Reaction Formation and Shame
5.9 What to Look For
5.9.1 Need and Dependency
5.9.2 Emotions
5.9.3 Self-esteem
5.10 EXERCISES
5.11 Now What?
Chapter 6: Splitting
6.1 Introduction
6.2 The Two Types of Ambivalence
6.3 The Problem of Hatred
6.4 The Universality of Hatred
6.5 The Story of Alexis
6.6 Useful vs. Excessive Splitting
6.7 Splitting Our Perceptions of Other People
6.8 Splitting Under Extreme Stress
6.9 What to Look For
6.9.1 Need and Dependency
6.9.2 Emotions
6.9.3 Self-Esteem
6.10 EXERCISES
6.11 Now What?
Chapter 7: Idealization
7.1 Introduction
7.2 Idealization as a Defense Mechanism
7.3 Ethan
7.4 Cultural Images of the Ideal
7.5 Idealization and Splitting
7.6 Heroes and Celebrities
7.7 Idealizing an Experience
7.8 Idealizing Ourselves
7.9 What to Look For
7.9.1 Need and Dependency
7.9.2 Emotions
7.9.3 Self-Esteem
7.10 EXERCISES
7.11 Now What?
Chapter 8: Projection
8.1 Introduction
8.2 How Babies Communicate
8.3 Projection as a Part of Everyday Life
8.4 Projection of Guilt
8.5 Projection in Romantic Love
8.6 Projection as an Aspect of Character
8.7 Splitting and Projection Together
8.8 Projection and Anxiety
8.9 Projection and Shame
8.10 What to Look For
8.10.1 Need and Dependency
8.10.2 Emotions
8.10.3 Self-Esteem
8.11 EXERCISES
8.12 Now What?
Chapter 9: Control
9.1 Superstitions
9.2 Helplessness and Control
9.3 Dependency and Control
9.4 Stealth Control
9.5 Self-Esteem and Control
9.6 What to Look For
9.6.1 Need and Dependency
9.6.2 Emotions
9.6.3 Self-Esteem
9.7 EXERCISES
9.8 Now What?
Chapter 10: “Thinking”
10.1 Introduction
10.2 Rationalization
10.3 Intellectualization
10.4 Precocity
10.5 The Overall Process of Thinking as a Defense
10.6 What to Look For
10.6.1 Need and Dependency
10.6.2 Emotions
10.6.3 Self-Esteem
10.7 EXERCISES
10.8 Now What?
Chapter 11: Defenses Against Shame
11.1 Introduction
11.2 The Primary Defense against Shame
11.3 David
11.4 Ordinary vs. Defensive Narcissism
11.5 The Shame-Driven Superego
11.6 Blaming
11.7 Contempt
11.8 The Defense of Last Resort
11.9 What to Look For
11.9.1 Need and Dependency
11.9.2 Emotions
11.9.3 Self-Esteem
11.10 EXERCISES
11.11 Now What?

Part III Disarming Your Defenses

Chapter 12: The Mindset for Change
12.1 Introduction
12.2 The Tenacity of Your Defenses
12.3 Vigilance
12.4 Sources of Distraction
12.5 Anesthetics
12.6 Mindfulness
12.7 “Locating” Your Feelings
12.8 Don’t Believe Everything You Feel
12.9 Open-Eyed Honesty
12.10 Courage and Compassion
12.11 Preparing to Choose
Chapter 13: The Role of Choice
13.1 Introduction
13.2 Resistance to Change
13.3 The More Difficult Choice
13.4 Facing Shame
13.5 Justifying Our Defenses
13.6 Distrusting Your Emotions
13.7 Feelings Don’t Last Forever
13.8 Challenging the Hidden Defense
13.9 The Ongoing Nature of Choice and Change
Chapter 14: The Future of Your Defenses
14.1 Introduction
14.2 Denial and Repression
14.3 Displacement and Reaction Formation
14.4 Splitting
14.5 Idealization
14.6 Projection
14.7 Control
14.8 “Thinking”
14.9 Shame and Self-Esteem
14.10 Conclusion

15 Additional Reading
16 Acknowledgments
17 About the Author
18 Footnotes

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